v a l u e  i n n o v a t i o n s,   i n c.
HELPING YOU DELIVER EXCEPTIONAL VALUE TO YOUR MOST IMPORTANT CUSTOMERS

THE 7X7 MATRIX



Kim and Mauborgne have described the Six-Utility Leversd and the Six Stages of the Buyer Experience Cyclec. They are used to develop Elements of Performance for the Value Curve.

Value Innovations has added a seventh Utility Lever (Investment) and a Stage to the Buyer Experience (Pre-Purchase) to produce what we call the 7X7 Matrix. It is one of three methods we use to help you identify Elements of Performance.

The 7x7 Matrix is included as a template in our software product, Slalom ®.

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