INTERVIEW TEAMS
- Set up a cross functional interview team
- Define team member roles (Instrument development, Selection of interviewees, Lead interviewer, Setting up pilots, Scribes, Interview output, Communications central, Primary contact for interviewees, etc.)
- Selecting the Lead Interviewer (KAI Index >110, Not afraid to ask questions, Not afraid of the unknown)
DEVELOPING THE INSTRUMENT
- Use Open Ended questions
- Start at the highest level
- The 25 Power Lead In’s c
c. Gitomer, J. 2007. “Little Green Book of Getting Your Way,” FT Press, p60









