v a l u e  i n n o v a t i o n s,   i n c.
HELPING YOU DELIVER EXCEPTIONAL VALUE TO YOUR MOST IMPORTANT CUSTOMERS

INTERVIEW TEAMS

  • Set up a cross functional interview team
  • Define team member roles (Instrument development, Selection of interviewees, Lead interviewer, Setting up pilots, Scribes, Interview output, Communications central, Primary contact for interviewees, etc.)
  • Selecting the Lead Interviewer (KAI Index >110, Not afraid to ask questions, Not afraid of the unknown)

DEVELOPING THE INSTRUMENT

  • Use Open Ended questions
  • Start at the highest level
  • The 25 Power Lead In’s c


c. Gitomer, J.  2007.  “Little Green Book of Getting Your Way,” FT Press, p60


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