VALUE CHAIN AND THE 3 QUESTIONS
The Value Chain describes each buying/selling/using transaction from raw materials (for a product) to the point the finished product is in the hands of the end user.
We describe, and give examples of, Value Chains in our 2-Day Mastering Value Innovation Workshops and our 1 hour Webinars “Introduction to Value Innovation.”
The 3 questions help you identify the Most Important Customer in the Value Chain.
The 3 Questions are described, and you will use them in breakout sessions, in our 2-Day Mastering Value Innovation Workshops, and several of our 1h Webinars including “Introduction to Value Innovation.”